Strome College of BusinessDepartment of Marketing
Explore Our Programs
![Digital Marketing](/business/departments/mktgdept/_jcr_content/par/columns_338325873/column_0/featuredpage/pageimage.img.520.png?)
Digital Marketing
Become proficient with digital marketing platforms
![Marketing Analytics & Research](/business/departments/mktgdept/_jcr_content/par/columns_338325873/column_1/featuredpage/pageimage.img.520.png?)
Marketing Analytics & Research
Translate data into actionable marketing strategy
![Professional Sales & Negotiation](/business/departments/mktgdept/_jcr_content/par/columns_338325873/column_2/featuredpage/pageimage.img.520.png?)
Professional Sales & Negotiation
Persuade and influence in business-to-business settings
![General Marketing](/business/departments/mktgdept/_jcr_content/par/columns_2069125901/column_0/featuredpage/pageimage.img.520.png?)
General Marketing
Learn all things marketing
![Ph.D. in Business Administration](/business/departments/mktgdept/_jcr_content/par/columns_2069125901/column_1/featuredpage/pageimage.img.520.png?)
Ph.D. in Business Administration
Ph.D. in Business Administration with a Marketing Concentration
![Marketing Minor](/business/departments/mktgdept/_jcr_content/par/columns_2069125901/column_2/featuredpage/pageimage.img.520.png?)
Marketing Minor
Add marketing skills to any major! We offer concentrations in Marketing Analytics, Professional Sales, Digital Marketing, and General Marketing
Why Marketing?
From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.
Collaborate with the Marketing Department!
![Marketing Image](/business/departments/mktgdept/_jcr_content/par/columns/column_0/marketingpagesmall/pageimage.img.900.png?6150)
Loyalty Science Lab
![Marketing Image](/business/departments/mktgdept/_jcr_content/par/columns/column_1/marketingpagesmall/pageimage.img.900.png?1753)
Thurmond School of Professional Sales and Negotiations